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People Don't Buy Based on Needs
If people made decisions based purely on needs, every expired listing would rehire an agent immediately, every FSBO would list after a...

Own Your Success: The Relentless Path to Winning
Some agents stop at obstacles. Others push forward, no matter how long it takes. The difference isn’t talent, experience, or even...

Confidence and Authority
Avoid Undermining Your Expertise with Diminishing Language As a real estate professional, every interaction you have with clients,...

Your Prospect's Favorite Radio Stattion
Every time you explain why someone should choose you as their agent, ask yourself this: Will it capture their attention, or will it be...

You Talk Too Much!
Success in real estate is built on understanding people, not just selling properties. Make it your mission to truly listen, not just...

Exceeding Expectations in Real Estate Sales
Commitment is the cornerstone of success in real estate sales. It’s not just about doing what you said you would do; it’s about...

Empathy Through Curiosity
Success in real estate sales stems from understanding and connecting with your prospects on a deeper level. This requires cultivating a...

Motivate Action with Urgency
In real estate sales, emphasizing potential gains is important, but it’s often not enough to drive immediate action. People are naturally...

Layer Your Questions
Understanding your clients’ true motivations is the cornerstone of success in real estate sales. People often share surface level...


Turning Interruptions into Opportunities
Some salespeople hesitate to prospect because they fear they’re interrupting someone’s day. And yes, you are! But consider this:...
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Floyd Wickman
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