Stay Top-of-Mind Without Being Salesy

Here's a strategy to approach your sphere naturally while keeping top-of-mind without feeling like you're pushing a sale.

1. Be Strategic with Your SOI Touchpoints Personal Updates

Use social media and direct messages to share life updates that subtly include real estate. Post about attending a seminar, celebrating a client's closing, or even something related to the market or a project you’re working on. The goal is to remind people you're in real estate without overtly selling. Celebrate

Milestones: If someone in your SOI buys a home (even from another agent), congratulate them! This positions you as supportive and happy for them, and the next time they or someone they know needs a realtor, you'll be remembered.

Holiday/Birthday Check-ins: A simple “happy birthday” or “hope you’re doing well” text is a way to reconnect. Make it personal, and don’t talk about business unless they ask.

2. Create Value-Driven Content for Your SOI

Since you don’t want to seem like you're always selling, share useful information. Here’s how to do that without being salesy: Market Updates:

Send quarterly or monthly neighborhood reports. You can frame it as “I thought you might find this interesting” and even send personalized messages for people who might benefit from current trends.

Educational Content: Since you have a strong online presence, repurpose some of your content for your SOI. Create short, simple posts or stories like “3 Things to Look for When Buying a Home” or “Tips for Winter Home Maintenance.” This keeps you top-of-mind as the go-to expert. Showcase

Community Involvement: If you're active in your neighborhood or kids’ sports, post about local events and how you’re engaged in the community. People often prefer working with someone who’s involved and cares about their area.

3. Tap into Existing Acquaintanceship

If you have acquaintances but aren’t close friends, focus on “light touches.” These are regular, simple engagements, such as: Commenting on their posts: Genuine comments about their kids, jobs, or other life events.

People appreciate when you’re paying attention, and it subtly strengthens your relationship. Offering help: If someone mentions a life event (new job, family change, etc.), offer your support. You don’t have to bring up real estate, but you can provide value as someone who can answer questions or be a resource.

4. Use Your Neighborhood Facebook Group

Host Real Estate Q&As: Every couple of months, offer to do an informal live Q&A session in the group on home values, neighborhood market trends, or buying/selling advice. This positions you as a helpful resource. Organize

Local Events: Sponsor or co-host a local event like a garage sale, kids’ sports day, or community cleanup. It’s another way to stay visible without directly selling.

Post Helpful Content: Keep answering questions in the group, but also share valuable homeowner-related content, like DIY tips or neighborhood news, that could lead to real estate conversations down the line.

5. Nurture Over Time

Focus on consistent, small touches to stay top-of-mind without overwhelming people. The key is to build trust and rapport over time, not rush into a transaction. When the time comes, people will feel comfortable reaching out because you’ve been in their world without pushing an agenda.