If you want real momentum in this business, it starts with control and control begins with inventory. Working with buyers can keep you busy, but it rarely builds a scalable or sustainable career.
When you're the listing agent, you're not just marketing a property. You're marketing yourself, attracting attention, creating conversations, and positioning yourself as the expert in your area.
Listings generate leverage. They create opportunities to meet more buyers, engage neighbors, and get your name seen repeatedly. Every yard sign isn't just advertising a house, it's advertising you. That kind of visibility doesn't come from chasing deals. It comes from creating them.
Want consistency? Focus on listings. Want to be recognized as the go-to agent in your market? Focus on listings. That's where the real growth lives.
Comments