Turn Knowledge Into Action
Knowledge itself is not power; it is only potential power. True power comes from the application of knowledge in a consistent, deliberate...
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Thrive In Any Market
Even when the market slows down, remember that homes are still being bought and sold every day. The key is not to settle for crumbs but...
Deliver More Than You Promised
Going above and beyond in delivering service is a key principle for success, where you provide more value than you're paid for. By...
Stay Top-of-Mind Without Being Salesy
Here's a strategy to approach your sphere naturally while keeping top-of-mind without feeling like you're pushing a sale. 1. Be Strategic...
Why Sellers Choose Trust Over Savings
Most sellers aren't primarily focused on finding the lowest commission; they're looking for an agent who minimizes risk. The possibility...
What Business Are You In?
Let’s rethink the question: What business are you genuinely in? If your answer is simply "selling houses," you’re only scratching the...
Power Up Your Prospecting Efforts
When your business is booming, and you're hitting your targets, it's easy to ease off the gas. But that's exactly when you should double...
Effective Presentation Techniques
Incorporating stories into your presentations is a powerful way to connect with your clients on a deeper level. Rather than just listing...
Benefits vs. Results
In real estate, the distinction between selling benefits and delivering results is subtle yet powerful. While benefits highlight the...
What is Your Value Proposition?
Sellers often decide to list their property based on their own perceived value of what you bring to the table. This may not always match...
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Floyd Wickman
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