Deliver More Than You Promised
Going above and beyond in delivering service is a key principle for success, where you provide more value than you're paid for. By...
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What Business Are You In?
Let’s rethink the question: What business are you genuinely in? If your answer is simply "selling houses," you’re only scratching the...
Power Up Your Prospecting Efforts
When your business is booming, and you're hitting your targets, it's easy to ease off the gas. But that's exactly when you should double...
Effective Presentation Techniques
Incorporating stories into your presentations is a powerful way to connect with your clients on a deeper level. Rather than just listing...
Benefits vs. Results
In real estate, the distinction between selling benefits and delivering results is subtle yet powerful. While benefits highlight the...
What is Your Value Proposition?
Sellers often decide to list their property based on their own perceived value of what you bring to the table. This may not always match...
Objection Handling
Don't focus all your energy thinking of answers for objections. First start with the many reasons someone might have for stating an...
List to Last
The real estate industry is undergoing significant shifts, and the results of commission lawsuits are poised to have a substantial...
Your Literature Doesn't Do The Selling For You
Your Literature Doesn't Do the Selling for You: Here's Why You're Irreplaceable In the world of real estate, it’s easy to lean heavily on...
Are You a Secret Agent or a Real Estate Agent?
Many salespeople see opportunity. Few salespeople seize opportunity. Seizing the opportunity means employing all the techniques possible....
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